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Leveraging loyalty programs to build customer–company identification 期刊论文
Journal of Business Research, 2016, 卷号: Vol.69 No.3, 页码: 1190-1198
作者:  Brashear-Alejandro, T;  Kang, J;  Groza, MD
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/31
Customer–company identification and the effectiveness of loyalty programs 期刊论文
Journal of Business Research, 2015, 卷号: Vol.68 No.2, 页码: 464-471
作者:  Kang, J;  Alejandro, TB;  Groza, MD
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/31


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