QQ客服 官方微博 反馈留言

	Leveraging loyalty programs to build customer–company identification
	Brashear-Alejandro, T; Kang, J; Groza, MD
刊名	Journal of Business Research
	2016
卷号	Vol.69 No.3页码:1190-1198
关键词	Loyalty programs Customer–company identification Customer status Belongingness
ISSN号	0148-2963
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/6065188
专题	湖南大学
作者单位	1.Univ Massachusetts, Eugene M Isenberg Sch Management, 121 Presidents Dr, Amherst, MA 01003 USA 2.Hunan Univ, Sch Business Adm, 11 Lushan Nan Lu, Changsha 410082, Hunan, Peoples R China 3.No Illinois Univ, Dept Mkt, 128 Barsema Hall, De Kalb, IL 60115 USA
推荐引用方式 GB/T 7714	Brashear-Alejandro, T,Kang, J,Groza, MD. Leveraging loyalty programs to build customer–company identification[J]. Journal of Business Research,2016,Vol.69 No.3:1190-1198.
APA	Brashear-Alejandro, T,Kang, J,&Groza, MD.(2016).Leveraging loyalty programs to build customer–company identification.Journal of Business Research,Vol.69 No.3,1190-1198.
MLA	Brashear-Alejandro, T,et al."Leveraging loyalty programs to build customer–company identification".Journal of Business Research Vol.69 No.3(2016):1190-1198.

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。