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| The relationships among community experience, community commitment, brand attitude, and purchase intention in social media 期刊论文
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT, 2019, 卷号: 49, 页码: 475-488
作者: Wang, Xiao-Wu; Cao, Yu-Mei; Park, Cheol
  收藏 | 浏览/下载：3/0 | 提交时间：2019/12/11
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| How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media 期刊论文
INTERNET RESEARCH, 2018, 卷号: 28, 页码: 946-964
作者: Dong, Xuebing[1]; Chang, Yaping[2]; Liang, Shichang[3]; Fan, Xiaojun[4]
收藏 | 浏览/下载：14/0 | 提交时间：2019/04/22
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| Research on the Influence of Consumer Cognition and Emotion of Regional Brand of Agricultural Products on Brand Loyalty 会议论文
6th Annual China Marketing International Conference (CMIC), JUL 20-23, 2018
作者: Xiong Ai-hua; Wang Cong; Han Zhao
收藏 | 浏览/下载：5/0 | 提交时间：2019/12/31
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| Symbolic consumption and Generation Y consumers: evidence from Thailand 期刊论文
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017, 卷号: 29, 页码: 917-932
作者: Tangsupwattana, Wanrudee; Liu, Xiaobing
收藏 | 浏览/下载：4/0 | 提交时间：2019/12/03
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| A Study on the effects of celebrity athletes' endorsement towards Consumers' Attitude in the 'We media' area 会议论文
PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY AND ECONOMIC MANAGEMENT (ICETEM 2017), 2017-01-01
作者: Qiao, Yanbo
收藏 | 浏览/下载：8/0 | 提交时间：2019/12/30
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| A Study on the effects of celebrity athletes' endorsement towards Consumers' Attitude in the 'We media' area 会议论文
2nd International Conference on Education Technology and Economic Management (ICETEM), Taiyuan, PEOPLES R CHINA
作者: Qiao, Yanbo
收藏 | 浏览/下载：3/0 | 提交时间：2019/12/30
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| How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience 期刊论文
Information Systems and e-Business Management, 2017, 卷号: 15, 期号: 3, 页码: 689-715
作者: Wu, Wann-Yih; Phan Thi Phu Quyen*; Rivas, Adriana A. Amaya
收藏 | 浏览/下载：2/0 | 提交时间：2019/12/27
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| 体育赛事赞助效果评估体系的重构—基于品牌信任理论和态度ABC理论 学位论文
2016, 2016
曹立
收藏 | 浏览/下载：3/0 | 提交时间：2017/06/20
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| 品牌故事对消费者态度的影响研究 学位论文
2016, 2016
贾艳瑞
收藏 | 浏览/下载：4/0 | 提交时间：2017/06/20
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| 旅游目的地品牌权益对客态度影响机制研究——以台北市投小镇为例 学位论文
2016, 2015
徐淑美
收藏 | 浏览/下载：3/0 | 提交时间：2017/06/20
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