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Effect of emotional experience on symbolic consumption in Generation Y consumers 期刊论文
MARKETING INTELLIGENCE & PLANNING, 2018, 卷号: 36, 页码: 514-527
作者:  Tangsupwattana, Wanrudee;  Liu, Xiaobing
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/02
Emotional Brand Experience and Brand Prestige Effect of Symbolic Consumption toward a Global Brand and Local Brand in Thai Generation Y Consumers 学位论文
: 大连理工大学, 2018
作者:  WANRUDEE TANGSUPWATTANA
收藏  |  浏览/下载:8/0  |  提交时间:2019/12/02
Symbolic consumption and Generation Y consumers: evidence from Thailand 期刊论文
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017, 卷号: 29, 页码: 917-932
作者:  Tangsupwattana, Wanrudee;  Liu, Xiaobing
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/03


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