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The Impact of South Korea Golf Resort Social Network Services Advertising and Online Word of Mouth on Consumer Brand Value 期刊论文
SUSTAINABILITY, 2020, 卷号: 12, 期号: 11, 页码: 13
作者:  Cho, Taesoo;  Cho, Taeyoung;  Zhao, Guosong;  Zhang, Hao
收藏  |  浏览/下载：13/0  |  提交时间：2021/07/09
How hand gestures influence the enjoyment in gamified mobile marketing 期刊论文
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER STUDIES, 2019, 卷号: 127, 页码: 169-180
作者:  Xi Wanyu;  Gong Han;  Wang Quansheng
收藏  |  浏览/下载：11/0  |  提交时间：2019/08/22
Brand Name Types and Consumer Demand: Evidence from China's Automobile Market 期刊论文
JOURNAL OF MARKETING RESEARCH, 2019, 卷号: 56, 期号: 1, 页码: 158-175
作者:  Wu, Fang;  Sun, Qi;  Grewal, Rajdeep;  Li, Shanjun
收藏  |  浏览/下载：6/0  |  提交时间：2019/08/22
Information quality or entities' interactivity? Understanding the determinants of social network-based brand community participation 期刊论文
Future Internet, 2019, 卷号: 11, 期号: 4
作者:  Zhao, Haichuan
收藏  |  浏览/下载：11/0  |  提交时间：2019/12/11
Seeking micro-influencers for brand promotion 期刊论文
MM 2019 - Proceedings of the 27th ACM International Conference on Multimedia, 2019, 页码: 1933-1941
作者:  Gan, Tian;  Song, Xuemeng;  Wang, Shaokun;  Yao, Yiyang;  Liu, Meng
收藏  |  浏览/下载：10/0  |  提交时间：2019/12/11
How does social media marketing increase brand awareness? (A case study of the laboratory of YSU office administration) 会议论文
2nd International Conference on Big Data Technologies, ICBDT 2019, August 28, 2019 - August 30, 2019
作者:  Purwanto;  Rusdiyanto, Wahyu;  Kistiananingsih, Isti
收藏  |  浏览/下载：2/0  |  提交时间：2019/12/31
When does product brand matter to children? 期刊论文
INTERNATIONAL JOURNAL OF MARKET RESEARCH, 2019, 卷号: 61, 期号: 4, 页码: 380– 393
作者:  Fei Wang;  Shu Li
收藏  |  浏览/下载：11/0  |  提交时间：2021/01/29
Innovations and technological comebacks 期刊论文
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING, 2018, 卷号: 35, 期号: 1, 页码: 1-14
作者:  Foucart, Renaud;  Wan, Cheng;  Wang, Shidong
收藏  |  浏览/下载：1/0  |  提交时间：2019/08/22
Examining consumer responses to cross-border brand acquisitions 期刊论文
EUROPEAN JOURNAL OF MARKETING, 2018, 卷号: 52, 期号: 7-8, 页码: 1727-1749
作者:  Fang, Xiang;  Wang, Xiaoyu
收藏  |  浏览/下载：3/0  |  提交时间：2019/08/22
Effect of emotional experience on symbolic consumption in Generation Y consumers 期刊论文
MARKETING INTELLIGENCE & PLANNING, 2018, 卷号: 36, 页码: 514-527
作者:  Tangsupwattana, Wanrudee;  Liu, Xiaobing
收藏  |  浏览/下载：3/0  |  提交时间：2019/12/02

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