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武汉大学 [13]
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期刊论文 [17]
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Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships
期刊论文
Journal of Business Research, 2019, 卷号: 95, 页码: 103-115
作者:
Shen, Lu
;
Su, Chenting
;
Zheng, Xu
;
Zhuang, Guijun
收藏
  |  
浏览/下载:14/0
  |  
提交时间:2019/11/19
Contract design capability
Contracting
Dependence asymmetry
Trust
IT-enabled Interactions and Interfirm Cooperation: The Role of Network Transparency
会议论文
作者:
Li, Miao
;
Su, Chenting
;
Zhuang, Guijun
;
Zhou, Nan
收藏
  |  
浏览/下载:9/0
  |  
提交时间:2019/11/26
Network transparency
IT-enabled interactions
Cooperation
Understanding the Antecedents of Advertising Spreading in SNS from Impression Management Perspective
会议论文
China Marketing International Conference (CMIC), Qingdao, PEOPLES R CHINA, 2016-01-01
作者:
Zhao, Haichuan
;
Li, Huifang
;
Su, Chenting
;
Fang, Yulin
收藏
  |  
浏览/下载:11/0
  |  
提交时间:2019/12/09
Advertising Spreading
SNS Website
Impression Management
Image Gain
Image Risk
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system
期刊论文
ELECTRONIC COMMERCE RESEARCH, 2016, 卷号: 16, 期号: 2
作者:
Ke, Dan
;
Chen, Anran
;
Su, Chenting
收藏
  |  
浏览/下载:10/0
  |  
提交时间:2019/12/05
Brand knowledge
Brand awareness
Brand image
Online trust
Effectiveness of e-business platform services
E-business platform certification system
Becoming Friends in Online Brand Communities: Evidence From China
期刊论文
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2016, 卷号: 21, 期号: 1
作者:
Zhou, Zhimin
;
Su, Chenting
;
Zhou, Nan
;
Zhang, Ning
收藏
  |  
浏览/下载:8/0
  |  
提交时间:2019/12/05
Online Community Interactivity
Online Friendship
Social Presence
Sense of yuan
Online Brand Community Commitment
Understanding the Antecedents of Advertising Spreading in SNS from Impression Management Perspective
会议论文
China Marketing International Conference (CMIC), JUL 08-11, 2016
作者:
Zhao, Haichuan
;
Li, Huifang
;
Su, Chenting
;
Fang, Yulin
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/31
Advertising Spreading
SNS Website
Impression Management
Image Gain
Image Risk
Going green: How different advertising appeals impact green consumption behavior
期刊论文
2015, 卷号: 68, 期号: [db:dc_citation_issue], 页码: 2663
作者:
Yang, Defeng[1]
;
Lu, Yue[1]
;
Zhu, Wenting[2]
;
Su, Chenting[2]
收藏
  |  
浏览/下载:4/0
  |  
提交时间:2019/12/03
Market munificence and inter-firm information sharing: The moderating effect of specific assets
期刊论文
JOURNAL OF BUSINESS RESEARCH, 2013, 卷号: 66, 期号: 10
作者:
Shou, Zhigang
;
Yang, Lihua
;
Zhang, Qiyuan
;
Su, Chenting
收藏
  |  
浏览/下载:5/0
  |  
提交时间:2019/12/05
Market munificence
Information sharing
Firm asset specificity
Moderating effect
How do brand communities generate brand relationships? Intermediate mechanisms
期刊论文
JOURNAL OF BUSINESS RESEARCH, 2012, 卷号: 65, 期号: 7
作者:
Zhou, Zhimin
;
Zhang, Qiyuan
;
Su, Chenting
;
Zhou, Nan
收藏
  |  
浏览/下载:9/0
  |  
提交时间:2019/12/05
Brand community
Brand attachment
Community-brand similarity
Brand relationship
Intermediate mechanism
The many faces of trust and guanxi behavior: Evidence from marketing channels in China
期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2011, 卷号: 40, 期号: 4
作者:
Shou, Zhigang
;
Guo, Rui
;
Zhang, Qiyuan
;
Su, Chenting
收藏
  |  
浏览/下载:11/0
  |  
提交时间:2019/12/05
Goodwill trust
Competence trust
Calculative trust
Guanxi behavior
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