| Understanding the Antecedents of Advertising Spreading in SNS from Impression Management Perspective | |
| Zhao, Haichuan; Li, Huifang; Su, Chenting; Fang, Yulin | |
| 2016 | |
| 会议名称 | China Marketing International Conference (CMIC) |
| 会议日期 | 2016-01-01 |
| 会议地点 | Qingdao, PEOPLES R CHINA |
| 关键词 | Advertising Spreading SNS Website Impression Management Image Gain Image Risk |
| 页码 | 372-373 |
| 会议录 | China Marketing International Conference (CMIC)
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| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/4371598 |
| 专题 | 大连理工大学 |
| 作者单位 | 1.Shandong Univ, Coll Business, Jinan, Shandong, Peoples R China. 2.Dalian Univ Technol, Dept Informat Management & Informat Syst, Dalian, Peoples R China. 3.City Univ Hong Kong, Dept Mkt, Kowloon, Hong Kong, Peoples R China. |
| 推荐引用方式 GB/T 7714 | Zhao, Haichuan,Li, Huifang,Su, Chenting,et al. Understanding the Antecedents of Advertising Spreading in SNS from Impression Management Perspective[C]. 见:China Marketing International Conference (CMIC). Qingdao, PEOPLES R CHINA. 2016-01-01. |
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