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浏览/检索结果: 共4条，第1-4条 帮助 限定条件 发表日期：2017     已选(0)清除 条数/页：5101520253035404550556065707580859095100   排序方式：请选择作者升序作者降序题名升序题名降序发表日期升序发表日期降序提交时间升序提交时间降序 Symbolic consumption and Generation Y consumers: evidence from Thailand 期刊论文 ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2017, 卷号: 29, 页码: 917-932 作者:  Tangsupwattana, Wanrudee;  Liu, Xiaobing 收藏  |  浏览/下载：4/0  |  提交时间：2019/12/03 Self-concept  Lifestyle  Purchase intention  Symbolic consumption  Brand attitude  Global brand   A Study on the effects of celebrity athletes' endorsement towards Consumers' Attitude in the 'We media' area 会议论文 PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON EDUCATION TECHNOLOGY AND ECONOMIC MANAGEMENT (ICETEM 2017), 2017-01-01 作者:  Qiao, Yanbo 收藏  |  浏览/下载：8/0  |  提交时间：2019/12/30 celebrity athlete endorsement  'we media'  dual mediation model  posts' attitude  brand attitude   A Study on the effects of celebrity athletes' endorsement towards Consumers' Attitude in the 'We media' area 会议论文 2nd International Conference on Education Technology and Economic Management (ICETEM), Taiyuan, PEOPLES R CHINA 作者:  Qiao, Yanbo 收藏  |  浏览/下载：3/0  |  提交时间：2019/12/30 celebrity athlete endorsement  'we media'  dual mediation model  posts' attitude  brand attitude   How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience 期刊论文 Information Systems and e-Business Management, 2017, 卷号: 15, 期号: 3, 页码: 689-715 作者:  Wu, Wann-Yih;  Phan Thi Phu Quyen*;  Rivas, Adriana A. Amaya 收藏  |  浏览/下载：2/0  |  提交时间：2019/12/27 Brand attitude  Purchase intention  Website attitude  Website trustworthiness  e-Servicescapes  e-WOM intention