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Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers.
Keh, Hean Tat; Torelli, Carlos J.; Chiu, Chi-yue; Hao, Jia
刊名Journal of Cross-Cultural Psychology
2016
卷号Vol.47 No.10页码:1345-1360
关键词bicultural consumers brand name translation cultural values culture mixing value expressiveness
ISSN号0022-0221
URL标识查看原文
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/1923132
专题广东外语外贸大学(超星)
作者单位1.University of Illinois, Urbana-Champaign, IL, USA
2.Monash University, Caulfield East, Victoria, Australia
3.Guangdong University of Foreign Studies, Guangzhou, China
4.Chinese University of Hong Kong, Hong Kong
推荐引用方式
GB/T 7714
Keh, Hean Tat,Torelli, Carlos J.,Chiu, Chi-yue,et al. Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers.[J]. Journal of Cross-Cultural Psychology,2016,Vol.47 No.10:1345-1360.
APA Keh, Hean Tat,Torelli, Carlos J.,Chiu, Chi-yue,&Hao, Jia.(2016).Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers..Journal of Cross-Cultural Psychology,Vol.47 No.10,1345-1360.
MLA Keh, Hean Tat,et al."Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers.".Journal of Cross-Cultural Psychology Vol.47 No.10(2016):1345-1360.
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