Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers. | |
Keh, Hean Tat; Torelli, Carlos J.; Chiu, Chi-yue; Hao, Jia | |
刊名 | Journal of Cross-Cultural Psychology
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2016 | |
卷号 | Vol.47 No.10页码:1345-1360 |
关键词 | bicultural consumers brand name translation cultural values culture mixing value expressiveness |
ISSN号 | 0022-0221 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/1923132 |
专题 | 广东外语外贸大学(超星) |
作者单位 | 1.University of Illinois, Urbana-Champaign, IL, USA 2.Monash University, Caulfield East, Victoria, Australia 3.Guangdong University of Foreign Studies, Guangzhou, China 4.Chinese University of Hong Kong, Hong Kong |
推荐引用方式 GB/T 7714 | Keh, Hean Tat,Torelli, Carlos J.,Chiu, Chi-yue,et al. Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers.[J]. Journal of Cross-Cultural Psychology,2016,Vol.47 No.10:1345-1360. |
APA | Keh, Hean Tat,Torelli, Carlos J.,Chiu, Chi-yue,&Hao, Jia.(2016).Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers..Journal of Cross-Cultural Psychology,Vol.47 No.10,1345-1360. |
MLA | Keh, Hean Tat,et al."Integrative Responses to Culture Mixing in Brand Name Translations: The Roles of Product Self-Expressiveness and Self-Relevance of Values Among Bicultural Chinese Consumers.".Journal of Cross-Cultural Psychology Vol.47 No.10(2016):1345-1360. |
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