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Building brand loyalty in social commerce: The case of brand microblogs 期刊论文
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2016, 卷号: Vol.15, 页码: 14-25
作者:  Benyoucef,Morad;  Zhao,Sesia J.;  Zhang,Kem Z. K.
收藏  |  浏览/下载:9/0  |  提交时间:2019/04/24
Understanding consumer participation on companies’ brand microblogs 期刊论文
Lecture Notes in Business Information Processing, 2015, 卷号: Vol.209, 页码: 125-137
作者:  Zhang,Kem Z.K.;  Benyoucef,Morad;  Zhao,Sesia J.
收藏  |  浏览/下载:6/0  |  提交时间:2019/04/22
Consumer participation and gender differences on companies’ microblogs: A brand attachment process perspective. 期刊论文
Computers in Human Behavior, 2015, 卷号: Vol.44, 页码: 357-368
作者:  Benyoucef,Morad;  Zhao,Sesia J.;  Zhang,Kern Z. K.
收藏  |  浏览/下载:5/0  |  提交时间:2019/04/22
Knowledge sharing in dynamic virtual enterprises: A socio-technological perspective 期刊论文
Knowledge-Based Systems, 2011, 卷号: 24, 期号: 3, 页码: 427-443
作者:  Liu, Pingfeng*;  Raahemi, Bijan;  Benyoucef, Morad
收藏  |  浏览/下载:6/0  |  提交时间:2019/12/04


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