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Engaging fans on microblog: the synthetic influence of parasocial interaction and source characteristics on celebrity endorsement 期刊论文
Psychology & Marketing, 2017, 卷号: Vol.34 No.7, 页码: 720-732
作者:  Wanqi Gong and Xigen Li
收藏  |  浏览/下载:3/0  |  提交时间:2019/03/04
Why do audiences choose to keep watching on live video streaming platforms? An explanation of dual identification framework 期刊论文
COMPUTERS IN HUMAN BEHAVIOR, 2017, 卷号: 75, 页码: 594-606
作者:  Hu, Mu;  Zhang, Mingli;  Wang, Yu
收藏  |  浏览/下载:7/0  |  提交时间:2019/12/30
Effectiveness of Politicians\' Soft Campaign on Twitter Versus TV: Cognitive and Experiential Routes 期刊论文
JOURNAL OF COMMUNICATION, 2013, 卷号: Vol.63 No.5, 页码: 953-974
作者:  Lee,EJ
收藏  |  浏览/下载:2/0  |  提交时间:2020/01/04


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