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Brand positioning strategy using search engine marketing 期刊论文
MIS Quarterly: Management Information Systems, 2010, 卷号: 34, 期号: SPEC. ISSUE 2
作者:  Dou, Wenyu;  Lim, Kai H.;  Su, Chenting;  Zhou, Nan;  Cui, Nan
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/05
BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING 期刊论文
MIS QUARTERLY, 2010, 卷号: 34, 期号: 2
作者:  Dou, Wenyu;  Lim, Kai H.;  Su, Chenting;  Zhou, Nan;  Cui, Nan
收藏  |  浏览/下载:2/0  |  提交时间:2019/12/05
Interpersonal influence as an alternative channel communication behavior in emerging markets: The case of China 期刊论文
JOURNAL OF INTERNATIONAL BUSINESS STUDIES, 2009, 卷号: 40, 期号: 4
作者:  Su, Chenting;  Yang, Zhilin;  Zhuang, Guijun;  Zhou, Nan;  Dou, Wenyu
收藏  |  浏览/下载:9/0  |  提交时间:2019/12/05
THE EFFECT OF AGENCY CREATIVITY ON CAMPAIGN OUTCOMES The Moderating Role of Market Conditions 期刊论文
JOURNAL OF ADVERTISING, 2008, 卷号: 37, 期号: 4
作者:  Li, Hairong;  Dou, Wenyu;  Wang, Guangping;  Zhou, Nan
收藏  |  浏览/下载:6/0  |  提交时间:2019/12/05
Consumption attitudes and adoption of new consumer products: a contingency approach 期刊论文
EUROPEAN JOURNAL OF MARKETING, 2008, 卷号: 42, 期号: 1-2
作者:  Wang, Guangping;  Dou, Wenyu;  Zhou, Nan
收藏  |  浏览/下载:5/0  |  提交时间:2019/12/05
Does It Pay to Get to the Top? Contextual Factors of Branding in Search Engine Marketing 会议论文
作者:  Dou, Wenyu;  Su, Chenting;  Cui, Nan
收藏  |  浏览/下载:1/0  |  提交时间:2019/12/05
Does it pay to get to the top? Contextual factors of branding in search engine marketing 期刊论文
2007 International Conference on Wireless Communications, Networking and Mobile Computing, WiCOM 2007, 2007
作者:  Cui, Nan;  Dou, Wenyu;  Su, Chenting
收藏  |  浏览/下载:4/0  |  提交时间:2019/12/05


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