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Contract design capability as a trust enabler in the pre-formation phase of interfirm relationships 期刊论文
Journal of Business Research, 2019, 卷号: 95, 页码: 103-115
作者:  Shen, Lu;  Su, Chenting;  Zheng, Xu;  Zhuang, Guijun
收藏  |  浏览/下载：14/0  |  提交时间：2019/11/19
Online trust-building mechanisms for existing brands: the moderating role of the e-business platform certification system 期刊论文
ELECTRONIC COMMERCE RESEARCH, 2016, 卷号: 16, 期号: 2
作者:  Ke, Dan;  Chen, Anran;  Su, Chenting
收藏  |  浏览/下载：10/0  |  提交时间：2019/12/05
Becoming Friends in Online Brand Communities: Evidence From China 期刊论文
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION, 2016, 卷号: 21, 期号: 1
作者:  Zhou, Zhimin;  Su, Chenting;  Zhou, Nan;  Zhang, Ning
收藏  |  浏览/下载：8/0  |  提交时间：2019/12/05
Going green: How different advertising appeals impact green consumption behavior 期刊论文
2015, 卷号: 68, 期号: [db:dc_citation_issue], 页码: 2663
作者:  Yang, Defeng[1];  Lu, Yue[1];  Zhu, Wenting[2];  Su, Chenting[2]
收藏  |  浏览/下载：4/0  |  提交时间：2019/12/03
Market munificence and inter-firm information sharing: The moderating effect of specific assets 期刊论文
JOURNAL OF BUSINESS RESEARCH, 2013, 卷号: 66, 期号: 10
作者:  Shou, Zhigang;  Yang, Lihua;  Zhang, Qiyuan;  Su, Chenting
收藏  |  浏览/下载：5/0  |  提交时间：2019/12/05
How do brand communities generate brand relationships? Intermediate mechanisms 期刊论文
JOURNAL OF BUSINESS RESEARCH, 2012, 卷号: 65, 期号: 7
作者:  Zhou, Zhimin;  Zhang, Qiyuan;  Su, Chenting;  Zhou, Nan
收藏  |  浏览/下载：9/0  |  提交时间：2019/12/05
The many faces of trust and guanxi behavior: Evidence from marketing channels in China 期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2011, 卷号: 40, 期号: 4
作者:  Shou, Zhigang;  Guo, Rui;  Zhang, Qiyuan;  Su, Chenting
收藏  |  浏览/下载：11/0  |  提交时间：2019/12/05
Managing opportunism in a developing interfirm relationship: The interrelationship of calculative and loyalty commitment 期刊论文
INDUSTRIAL MARKETING MANAGEMENT, 2010, 卷号: 39, 页码: 844-852
作者:  Liu, Yi[1];  Su, Chenting[2];  Li, Yuan[3];  Liu, Ting[4]
收藏  |  浏览/下载：7/0  |  提交时间：2019/04/30
Brand positioning strategy using search engine marketing 期刊论文
MIS Quarterly: Management Information Systems, 2010, 卷号: 34, 期号: SPEC. ISSUE 2
作者:  Dou, Wenyu;  Lim, Kai H.;  Su, Chenting;  Zhou, Nan;  Cui, Nan
收藏  |  浏览/下载：2/0  |  提交时间：2019/12/05
BRAND POSITIONING STRATEGY USING SEARCH ENGINE MARKETING 期刊论文
MIS QUARTERLY, 2010, 卷号: 34, 期号: 2
作者:  Dou, Wenyu;  Lim, Kai H.;  Su, Chenting;  Zhou, Nan;  Cui, Nan
收藏  |  浏览/下载：2/0  |  提交时间：2019/12/05

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