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会议论文 [113]
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A customer segmentation model based on affinity propagation algorithm and improved genetic k-means algorithm
会议论文
Nanning, China, 2018-10-19
作者:
Zhang, Meiyang
;
Zhang, Zili
;
Qiu, Shi
收藏
  |  
浏览/下载:17/0
  |  
提交时间:2018/11/22
Study on the Internet plus Marketing Rural Tourism Products
会议论文
International Conference on Computer, Communication and Network Technology (CCNT), Wuzhen, PEOPLES R CHINA, JUN 29-30, 2018
作者:
Cheng, Cong-xi*
;
Jiang, Lu
;
Chen, Tong-min
;
Pan, Zhen-xing
;
Hu, Jia-qi
收藏
  |  
浏览/下载:5/0
  |  
提交时间:2019/12/27
Internet
Rural tourism products
Marketing
Strategy
The Impact of Reserve Price on Publisher Revenue in Real-Time Bidding Advertising Markets
会议论文
Banff, Canada, Oct. 5-8, 2017
作者:
Li, Juanjuan
;
Ni, Xiaochun
;
Yuan, Yong
;
Qin, Rui
;
Wang, Xiao
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  |  
浏览/下载:26/0
  |  
提交时间:2017/12/29
Analysis of Marketing Strategy in Big Data Environment
会议论文
EDUCATION AND MANAGEMENT INNOVATION, 2017-01-01
作者:
Guo, Fuhong
;
Chen, Yanying
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  |  
浏览/下载:2/0
  |  
提交时间:2019/12/03
big data
marketing management
STP marketing
4P marketing mix
How do Management Innovation and Institutional Support Help Firms to Profit from Original Technological Innovation?
会议论文
作者:
Han, Chen
;
Gao, Shanxing
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  |  
浏览/下载:7/0
  |  
提交时间:2019/11/26
original technological innovation
financial performance
institutional support
management innovation
Differential Impacts of Two-dimensional Capability Ambidexterity on Technological Innovation Modes
会议论文
作者:
Han, Chen
;
Gao, Shanxing
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  |  
浏览/下载:4/0
  |  
提交时间:2019/11/26
technological capability
capability ambidexterity
incremental innovation
radical innovation
marketing capability
Maximizing Time-discounted Influential Sustainability in Social Networks
会议论文
Banff, Canada, Oct. 5-8, 2017
作者:
Zeng, Shuai
;
Ni, Xiaochun
;
Li, Juanjuan
;
Yuan, Yong
;
Wang, Shuai
收藏
  |  
浏览/下载:29/0
  |  
提交时间:2018/01/04
Social Marketing
Influence Sustainability
Information Diffusion
Seeding Strategy
A Study on the Influence Mechanism of Emotional Attachment on Brand Trust -Take logistics brand as an example
会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:
Fan Li-xian[1]
;
Li Xin-lu[2]
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  |  
浏览/下载:3/0
  |  
提交时间:2019/04/24
Brand emotional attachment
Brand familiarity
Logistics brand
Brand trust
The Role of Consumption Type on the "Looking" of Future-Directed Direction A Construal-Level Perspective
会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:
He, Yun[1]
;
Liang, Shichang[2]
;
Yuan, Meirong[3]
;
Dong, Xuebing[4]
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  |  
浏览/下载:4/0
  |  
提交时间:2019/04/24
future-directed thought
prospection
construal level
visualization
consumption type
Brand Social Power: Its measurement and Effect on Counterfeit Luxury Consumption
会议论文
PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION, 2017-01-01
作者:
Shan, Juan[1]
;
Wang, Shuqin[2]
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  |  
浏览/下载:9/0
  |  
提交时间:2019/04/24
Power
Brand social power
luxury counterfeit
scale validation
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