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Improving performance and curtailing opportunism: the role of contractual issue inclusiveness and obligatoriness in channel relationships 会议论文
作者:  Yang, Pianpian;  Qian, Liping;  Zheng, Songyue
收藏  |  浏览/下载:8/0  |  提交时间:2019/11/26
Building channel power: the role of IT resources and information management capability 期刊论文
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2017, 卷号: 32, 页码: 1217-1227
作者:  Zhang, Tao;  Wang, Xinchun;  Zhuang, Guijun
收藏  |  浏览/下载:8/0  |  提交时间:2019/11/26
Brand Loyalty Versus Store Loyalty: Consumers' Role in Determining Dependence Structure of Supplier-Retailer Dyads 期刊论文
JOURNAL OF BUSINESS-TO-BUSINESS MARKETING, 2017, 卷号: 24, 页码: 139-160
作者:  Zhang, Chuang;  Zhuang, Guijun;  Yang, Zhilin;  Zhang, Yang
收藏  |  浏览/下载:8/0  |  提交时间:2019/11/26


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