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Impact of social capital and guanxi orientation on interfirm communication in marketing channels 期刊论文
Xitong Gongcheng Lilun yu Shijian/System Engineering Theory and Practice, 2008, 卷号: 28, 期号: 3, 页码: 1-15
作者:  Zhuang, Gui-Jun;  Zhou, Nan;  Su, Chen-Ting;  Yang, Zhi-Lin
收藏  |  浏览/下载:1/0  |  提交时间:2019/12/18
The impact of interpersonal guanxi on exercise of power in a Chinese marketing channel 期刊论文
Journal of Marketing Channels, 2008, 卷号: 15, 期号: 2-3, 页码: 185-210
作者:  Zhuang, Guijun;  Xi, Youmin;  El-Ansary, Adel
收藏  |  浏览/下载:5/0  |  提交时间:2019/12/18
The impact of a distributor's trust in a supplier and use of control mechanisms on relational value creation in marketing channels 期刊论文
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING, 2008, 卷号: 23, 期号: 1, 页码: 12-22
作者:  Liu, Yi;  Tao, Lei;  Li, Yuan;  El-Ansary, Adel I.
收藏  |  浏览/下载:3/0  |  提交时间:2019/12/18


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