Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study

CORC > 成都山地灾害与环境研究所 > 中国科学院水利部成都山地灾害与环境研究所 > Journal of Mountain Science > Journal of Mountain Science-2015 > Vol12 No.6

	Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study
	GU Xiao-ping; BernardJ LEWIS; LI Yan-quan; YU Da-pao; ZHOULi; ZHOUWang-ming; WU Sheng-nan; DAI Li-min
刊名	Journal of Mountain Science
	2015-11
卷号	12 期号:6 页码:1582-1597
关键词	Social motives Attraction motives Tourist behavior Changbai Mountain Biosphere Reserve
ISSN号	1672-6316
通讯作者	DAI Li-min
英文摘要	This article seeks to develop a fuller understanding of the social and attraction motives of domestic tourists who visit the Changbai Mountain Biosphere Reserve (CMBR) in Northeastern China. To do so, ecotourists are compared to general travelers visiting this area. A questionnaire was employed to collect data on visitor characteristics and motivations, responses to which were then analyzed via descriptive statistics, T-tests and principal component factor analysis. Results showed that 16% of the visitors to this area were classified as ecotourists, while the remainder general travelers. Five motivations displayed significant differences (P<0.05) between these two types of tourists. Three social motives – boosting self-confidence, feeling at home away from home and being together with family – and two attraction motives – indoor sports and viewing unique landscapes of the CMBR (crater lake, waterfall, gorge and hot spring) – were significantly more important for general travelers (P<0.05); while two social motives of experiencing the tranquility of the natural setting and the natural beauty of the landscape were relatively more important for ecotourists (P<0.1). Results suggest that ecotourists have distinct and complicated attraction and social motives compared to general travelers visiting the CMBR. Results have useful implications for researchers interested in tourist motivations and behavior, as well as for managers who wish to focus their marketing strategies more effectively.
收录类别	SCI
语种	英语
内容类型	期刊论文
源URL	[http://ir.imde.ac.cn/handle/131551/11058]
专题	成都山地灾害与环境研究所_Journal of Mountain Science _Journal of Mountain Science-2015_Vol12 No.6
推荐引用方式 GB/T 7714	GU Xiao-ping,BernardJ LEWIS,LI Yan-quan,et al. Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study[J]. Journal of Mountain Science,2015,12(6):1582-1597.
APA	GU Xiao-ping.,BernardJ LEWIS.,LI Yan-quan.,YU Da-pao.,ZHOULi.,...&DAI Li-min.(2015).Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study.Journal of Mountain Science,12(6),1582-1597.
MLA	GU Xiao-ping,et al."Travel Motivation of Domestic Tourists to the Changbai Mountain Biosphere Reserve in Northeastern China: A Comparative Study".Journal of Mountain Science 12.6(2015):1582-1597.