Bank customer loyalty under the background of internet finance and multimedia technology

doi:10.3233/JIFS-189420

CORC > 兰州理工大学 > 兰州理工大学 > 经济管理学院

	Bank customer loyalty under the background of internet finance and multimedia technology
	Pei, Pei 2; Li, Yingji 1
刊名	Journal of Intelligent and Fuzzy Systems
	2021
卷号	40 期号:4 页码:5807-5817
关键词	Finance Multimedia systems Sales User experience Comparative analysis Customer experience Customer management systems Database technology Evaluation index system Management systems Multimedia technologies Open source frameworks
ISSN号	1064-1246
DOI	10.3233/JIFS-189420
英文摘要	In recent years, Internet finance has developed rapidly in China, and has attracted more and more attention. With the rise of a variety of online payment, the development of traditional commercial banks has been seriously hindered, a large number of customer resources have been lost and reduced customer loyalty. Therefore, this paper studies how to improve customer loyalty in the context of Internet Finance and multimedia technology. First of all, based on multimedia technology and fuzzy concept, this paper designs and implements the bank customer management system based on multimedia technology and fuzzy concept; secondly, it constructs the corresponding evaluation index system, and designs the relevant functions of the system according to the specific needs of customers; finally, the system is implemented by using spring open-source framework system, web, JSP, EAI and database technology. In the test phase, in order to test the performance of the designed customer management system, this paper constructs a test system. Through the customer experience of using the system and the performance of the new and old management system for comparative analysis of satisfaction, analysis of the advantages of this management system. © 2021 - IOS Press. All rights reserved.
WOS研究方向	Computer Science
语种	英语
出版者	IOS Press BV
WOS记录号	WOS:000640518000006
内容类型	期刊论文
源URL	[http://ir.lut.edu.cn/handle/2XXMBERH/148430]
专题	经济管理学院
作者单位	1.School of Management, Chongqing Institute of Engineering, Chongqing, China 2.School of Economics and Management, Lanzhou University of Technology, Lanzhou, Gansu, China;
推荐引用方式 GB/T 7714	Pei, Pei,Li, Yingji. Bank customer loyalty under the background of internet finance and multimedia technology[J]. Journal of Intelligent and Fuzzy Systems,2021,40(4):5807-5817.
APA	Pei, Pei,&Li, Yingji.(2021).Bank customer loyalty under the background of internet finance and multimedia technology.Journal of Intelligent and Fuzzy Systems,40(4),5807-5817.
MLA	Pei, Pei,et al."Bank customer loyalty under the background of internet finance and multimedia technology".Journal of Intelligent and Fuzzy Systems 40.4(2021):5807-5817.