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题名	偶然相似对高中生产品处置意向的影响
作者	郭蕊
答辩日期	2020-01
文献子类	硕士
授予单位	中国科学院心理研究所
授予地点	中国科学院心理研究所
其他责任者	陈毅文
学位名称	理学硕士（同等学力硕士）
其他题名	The Influence of Accidental Similarity on Product Disposal Intention of High School Students
学位专业	发展与教育心理学
中文摘要	With the continuous improvement of people's living standards, there are a variety of dazzling commodities on the market for consumers to choose. Even so, in daily life, people can still find that others have the same products as themselves. Scholars pay more attention to this kind of accidental similar phenomenon in college students and above groups, and seldom carry out corresponding research combined with the characteristics of high school students. Product disposal behavior is a common behavior of consumers in the face of accidental similar phenomena, which is affected by many factors. Previous studies have focused on the acquisition and use of products, less on the disposal of products after purchase, and less on the disposal of products from the perspective of interpersonal situational factors. This study based on the theory of self-identity development, combining with the status signal theory, mainly discusses the influence of accidental similarity of identity signaling products (shoe-clash) on high school students' product disposal intention and its mechanism. This study consists of two formal studies: a total of 189 high school students participated in study 1. The subjects were randomly assigned to the accidental similarity group of identity signaling products (shoe-clash group) and the accidental similarity group of non-identity signaling products (shoe-clash group), to explore the relationship between the accidental similarity of identity signaling products and the disposition intention of products. A total of 1087 high school students participated in the experiment in study 2. The design of the experiment was the same as that of study I, which verified the stability of the results of study I, and explored the relationship between the accidental similarity of identity signaling products, the threat of uniqueness, the unique need of consumers and the disposition intention of products. The research results show that the accidental similarity of identity token products (shoe-clash) can significantly positively affect the product disposal intention of high school students, and the uniqueness threat plays a partial mediating role between the accidental similarity of identity token products (shoe-clash) and the product disposal intention. The consumer's uniqueness need not only regulates the influence of the accidental similarity of identity token products (shoe-clash) on the product disposal intention, but also regulates the mediating effect of the uniqueness threat on the accidental similarity of identity token products (shoe-clash) and the product disposal intention. This study found the influence and mechanism of accidental similarity (shoe-clash) of identity signaling products on product disposal intention of high school students, which enriched the research on identity development and product disposition behavior, and also provided certain theoretical suggestions and support for the design of sneakers by businessmen and the development of courses in ordinary senior middle schools.
英文摘要	随着人民生活水平的不断提高，市面上出现了各种琳琅满目的商品以便消费者挑选。即便如此，在日常生活中，人们依然能够发现他人与自己拥有相同的产品。学者们对这种偶然相似现象的关注多集中在大学生及以上群体，少有结合高中生群体的特点进行相应的研究。产品处置行为是消费者面对偶然相似现象后常出现的行为，它受到多种因素的影响。以往的研究多集中在产品的获取和使用阶段，购买产品后的处置阶段研究的较少，从人际情境因素出发对产品处置行为的研究也更少。本研究基于自我同一性发展理论，结合身份信号理论，主要探讨偶然相似对高中生产品处置意向的影响及其作用机制。本研究包含2个正式研究：研究一共有189名高中生参加了实验，被试被随机分配到身份象征性产品的偶然相似组（撞鞋组）和非身份象征性产品的偶然相似组（撞书包组），探讨了身份象征性产品的偶然相似与产品处置意向之间的关系；研究二共有1087名高中生参加了实验，实验设计与研究一相同，验证了研究一实验结果的稳定性，并探讨了身份象征性产品的偶然相似、独特性威胁、消费者独特性需求以及产品处置意向之间的关系。研究结果显示，身份象征性产品的偶然相似（撞鞋）能显著地正向影响高中生的产品处置意向，独特性威胁在身份象征性产品的偶然相似（撞鞋）和产品处置意向之间起部分中介作用，消费者独特性需求不仅调节着身份象征性产品的偶然相似（撞鞋）对产品处置意向的影响，还调节着独特性威胁在身份象征性产品的偶然相似（撞鞋）和产品处置意向之间的中介作用。本研究发现了身份象征性产品的偶然相似（撞鞋）对高中生产品处置意向的影响及其作用机制，丰富了同一性发展和产品处置行为的相关研究，为商家设计运动鞋以及普通高级中学开展课程提供了一定的理论支持和建议。
语种	中文
内容类型	学位论文
源URL	[http://ir.psych.ac.cn/handle/311026/41567]
专题	心理研究所_社会与工程心理学研究室
推荐引用方式 GB/T 7714	郭蕊. 偶然相似对高中生产品处置意向的影响[D]. 中国科学院心理研究所. 中国科学院心理研究所. 2020.

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