Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo

doi:10.1016/j.chb.2020.106354

	Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo
	Wang, Zongshui 1,4; Liu, Haiyan 2; Liu, Wei 3; Wang, Shouyang 2,3
刊名	COMPUTERS IN HUMAN BEHAVIOR
	2020-08-01
卷号	109 页码:11
关键词	Popular mobile game Diffusion analysis Social network Opinion leader User-generated content
ISSN号	0747-5632
DOI	10.1016/j.chb.2020.106354
英文摘要	As mobile games are growing in acceptance for players, several theories stress the importance of opinion leaders' influence on game adoption. Opinion leaders who exert a disproportionate influence and have more followers are noted as key opinion leaders (KOLs). For a systematical literature review, we find that few game-related studies focus on KOLs' influence on the information diffusion process. To fill this gap, we utilize 301,389 users' data on Sina Weibo to analyze the information transmission trend and KOLs' influence. The findings imply that KOLs play crucial roles in information diffusion especially in the original period, celebrities have many more followers than others, yet more followers do not mean more interactions. When the number of KOLs' retweeting and interactions significantly increases, it leads to the scale of network rapid growth. Besides, the keywords of user-generated content (UGC) are similar in the whole diffusion process, and when the top KOLs forward a game-related topic, the number of related words rapidly increases.
资助项目	National Key R&D Program of China[2017YFB1400500] ; China Postdoctoral Science Foundation[2018M641454] ; Beijing Municipal Education Commission Social Science Foundation ; Qinxin Talents Cultivation Program of Beijing Information Science & Technology University ; QXTCP[B201906]
WOS研究方向	Psychology
语种	英语
出版者	PERGAMON-ELSEVIER SCIENCE LTD
WOS记录号	WOS:000530025500021
内容类型	期刊论文
源URL	[http://ir.amss.ac.cn/handle/2S8OKBNM/51411]
专题	中国科学院数学与系统科学研究院
通讯作者	Wang, Zongshui
作者单位	1.Beijing Informat Sci & Technol Univ, Sch Econ & Management, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China 2.Chinese Acad Sci, Acad Math & Syst Sci, Zhongguancun East Rd 80, Beijing 100190, Peoples R China 3.Univ Chinese Acad Sci, Sch Econ & Management, Zhongguancun East Rd 80, Beijing 100190, Peoples R China 4.Univ Chinese Acad Sci, Sch Math Sci, Qinghe Xiaoying East Rd 12, Beijing 100192, Peoples R China
推荐引用方式 GB/T 7714	Wang, Zongshui,Liu, Haiyan,Liu, Wei,et al. Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo[J]. COMPUTERS IN HUMAN BEHAVIOR,2020,109:11.
APA	Wang, Zongshui,Liu, Haiyan,Liu, Wei,&Wang, Shouyang.(2020).Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo.COMPUTERS IN HUMAN BEHAVIOR,109,11.
MLA	Wang, Zongshui,et al."Understanding the power of opinion leaders' influence on the diffusion process of popular mobile games: Travel Frog on Sina Weibo".COMPUTERS IN HUMAN BEHAVIOR 109(2020):11.