Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece

doi:10.1007/s11629-019-5928-3

CORC > 成都山地灾害与环境研究所 > 中国科学院水利部成都山地灾害与环境研究所 > Journal of Mountain Science > Journal of Mountain Science-2020 > Vol17 No.6

	Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece
	Giannakopoulou, Stella; Kaliampakos, Dimitris
刊名	JOURNAL OF MOUNTAIN SCIENCE
	2020
卷号	17 期号:6 页码:1475-1490
关键词	Benefaction Sponsoring Cultural heritage Mountain regions Place branding Place identity
ISSN号	1672-6316
DOI	10.1007/s11629-019-5928-3
文献子类	Article
英文摘要	The concept of benefaction, as shaped in the pre-industrial society, has been altered and replaced by the modern term of sponsoring. The verbal transformation emerges from a deep cultural shift. Focusing on the dipole of benefactionsponsoring, we examine the cultural transition from the traditional communities of long duration to the modern societies of consumption, taking the Greek mountainous regions as an example. We investigate the cultural shift that generates the metastasis from the communities of benefaction to the modern brandplaces that consume their own cultural heritage, mainly, at the altar of the tourism industry. Modern society has adopted the concept of sponsoring, for the grace of which, culture has to prove evidence of economic value, in order to survive. In the extremely competitive frame of the free-market economy, mountain regions appear vulnerable. The selling and buying of their culture are tempting and attractive under a constantly shrinking welfare-state and narrowing development opportunities. It depends on local and national society to rediscover and regenerate those social mechanisms able to create culture or let the modern consumption-oriented forces prevail. However, authentic principles of benefaction may form an alternative perspective for social reorganization.
电子版国际标准刊号	1993-0321
语种	英语
WOS记录号	WOS:000538038700015
内容类型	期刊论文
源URL	[http://ir.imde.ac.cn/handle/131551/46846]
专题	Journal of Mountain Science_Journal of Mountain Science-2020_Vol17 No.6
推荐引用方式 GB/T 7714	Giannakopoulou, Stella,Kaliampakos, Dimitris. Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece[J]. JOURNAL OF MOUNTAIN SCIENCE,2020,17(6):1475-1490.
APA	Giannakopoulou, Stella,&Kaliampakos, Dimitris.(2020).Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece.JOURNAL OF MOUNTAIN SCIENCE,17(6),1475-1490.
MLA	Giannakopoulou, Stella,et al."Social transformations of cultural heritage: from benefaction to sponsoring: Evidence from mountain regions in Greece".JOURNAL OF MOUNTAIN SCIENCE 17.6(2020):1475-1490.