Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China

doi:10.1007/s11629-017-4708-1

CORC > 成都山地灾害与环境研究所 > 中国科学院水利部成都山地灾害与环境研究所 > Journal of Mountain Science > Journal of Mountain Science-2018 > Vol15 No.8

	Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China
	Gu Xiao-ping; Lewis, Bernard J.; Niu Li-jun; Yu Da-pao; Zhou Li; Zhou Wang-ming; Gong Zhen-cai; Tai Zhi-juan; Dai Li-min
刊名	JOURNAL OF MOUNTAIN SCIENCE
	2018
卷号	15 期号:8 页码:1711-1727
关键词	Tourism motivation Visitor segmentation Ecotourism Changbai Mountain Biosphere Reserve Principal components analysis
ISSN号	1672-6316
DOI	10.1007/s11629-017-4708-1
文献子类	Article
英文摘要	Protected areas have become important tourism products that promoted as attractions by the tourism industry. Taking the Changbai Mountain Biosphere Reserve in Northeast China as a case, this study addresses visitor needs as a basis for developing a tourism strategy aimed at enhancing tourist opportunities at this reserve. A factor-cluster approach was employed to identify visitor segment profiles based on their visit motivations. Through random sampling, a pencil-and-paper questionnaire in Chinese language was collected from 637 domestic tourists in the study area. A principal components analysis of motivations revealed eight motivational factors, and four distinct groups of tourists-Nature travelers, Cultural landscape tourists, Food & shopping enthusiasts, and Eclectic adventurers-were identified. Understanding the differences in these visitor segments will help the management authority effectively analyze nature reserve attributes and provide alternative activities and services to tourists. Finally, within the dual framework of market segmentation and destination management some management recommendations and marketing implications are suggested.
电子版国际标准刊号	1993-0321
语种	英语
WOS记录号	WOS:000442239600008
内容类型	期刊论文
源URL	[http://ir.imde.ac.cn/handle/131551/35568]
专题	Journal of Mountain Science_Journal of Mountain Science-2018_Vol15 No.8
推荐引用方式 GB/T 7714	Gu Xiao-ping,Lewis, Bernard J.,Niu Li-jun,et al. Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China[J]. JOURNAL OF MOUNTAIN SCIENCE,2018,15(8):1711-1727.
APA	Gu Xiao-ping.,Lewis, Bernard J..,Niu Li-jun.,Yu Da-pao.,Zhou Li.,...&Dai Li-min.(2018).Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China.JOURNAL OF MOUNTAIN SCIENCE,15(8),1711-1727.
MLA	Gu Xiao-ping,et al."Segmentation by domestic visitor motivation: Changbai Mountain Biosphere Reserve, China".JOURNAL OF MOUNTAIN SCIENCE 15.8(2018):1711-1727.