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	Integrating advertising and news about the brand in the online environment: Are all products the same?
	Pentina,Iryna; Micu,AncaCristina
刊名	Journal of Marketing Communications
	2014
卷号	Vol.20 No.3页码:159-175
关键词	electronic communications mix product categorization economics of information elaboration likelihood model
ISSN号	1352-7266
URL标识	查看原文
公开日期	[db:dc_date_available]
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/5891251
专题	上海电子信息职业技术学院
作者单位	1 Department of Marketing and Sport Management, John F. Welch College of Business, Sacred Heart University, 5151 Park Avenue,Fairfield, CT06825, USA 2 Department of Marketing and International Business, College of Business and Innovation, the University of Toledo, 2801 W. Bancroft St.Toledo, OH43606, USA
推荐引用方式 GB/T 7714	Pentina,Iryna,Micu,AncaCristina. Integrating advertising and news about the brand in the online environment: Are all products the same?[J]. Journal of Marketing Communications,2014,Vol.20 No.3:159-175.
APA	Pentina,Iryna,&Micu,AncaCristina.(2014).Integrating advertising and news about the brand in the online environment: Are all products the same?.Journal of Marketing Communications,Vol.20 No.3,159-175.
MLA	Pentina,Iryna,et al."Integrating advertising and news about the brand in the online environment: Are all products the same?".Journal of Marketing Communications Vol.20 No.3(2014):159-175.

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