| Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns | |
| SebastianKlapdorAuthorVitae; EvaM.AnderlAuthorVitae; FlorianvonWangenheimAuthorVitae; JanH.SchumannAuthorVitae | |
| 刊名 | Journal of Interactive Marketing
 |
| 2014 | |
| 卷号 | Vol.28 No.4页码:285-301 |
| 关键词 | Online advertising Search engine marketing Click-through rates Conversion rates Search queries Electronic commerce Query variation index Information retrieval Empirical research |
| ISSN号 | 1094-9968 |
| URL标识 | 查看原文 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5890626 |
| 专题 | 上海电子信息职业技术学院 |
| 作者单位 | 1.Dept. of Management, Technology, and Economics, ETH Zurich, 8092 Zurich, Switzerland 2.Universität Passau, Innstr. 27, 94032 Passau, Germany 3.a TUM School of Management, Technische Universität München, Arcisstr. 21, 80333 Munich, Germany |
| 推荐引用方式 GB/T 7714 | SebastianKlapdorAuthorVitae,EvaM.AnderlAuthorVitae,FlorianvonWangenheimAuthorVitae,et al. Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns[J]. Journal of Interactive Marketing,2014,Vol.28 No.4:285-301. |
| APA | SebastianKlapdorAuthorVitae,EvaM.AnderlAuthorVitae,FlorianvonWangenheimAuthorVitae,&JanH.SchumannAuthorVitae.(2014).Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns.Journal of Interactive Marketing,Vol.28 No.4,285-301. |
| MLA | SebastianKlapdorAuthorVitae,et al."Finding the Right Words: The Influence of Keyword Characteristics on Performance of Paid Search Campaigns".Journal of Interactive Marketing Vol.28 No.4(2014):285-301. |
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