| Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing | |
| AlexanderMafael; SabrinaA.Gottschalk | |
| 刊名 | Journal of Interactive Marketing
 |
| 2017 | |
| 卷号 | Vol.37页码:89-104 |
| 关键词 | Electronic word-of-mouth Online reviews Information overload Selective information processing Measurement instrument Verbal protocols |
| ISSN号 | 1094-9968 |
| URL标识 | 查看原文 |
| 公开日期 | [db:dc_date_available] |
| 内容类型 | 期刊论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/5380173 |
| 专题 | 上海电子信息职业技术学院 |
| 作者单位 | Freie Universitt Berlin, School of Business and Economics, Marketing Department, Arnimallee 11, 14195 Berlin, Germany |
| 推荐引用方式 GB/T 7714 | AlexanderMafael,SabrinaA.Gottschalk. Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing[J]. Journal of Interactive Marketing,2017,Vol.37:89-104. |
| APA | AlexanderMafael,&SabrinaA.Gottschalk.(2017).Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing.Journal of Interactive Marketing,Vol.37,89-104. |
| MLA | AlexanderMafael,et al."Cutting Through the Online Review Jungle — Investigating Selective eWOM Processing".Journal of Interactive Marketing Vol.37(2017):89-104. |
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