How easy-to-process information influences consumers over time: Online review vs. brand popularity | |
Jing Luan; Wei Shan; Ying Wang; Jie Xiao | |
刊名 | Computers in Human Behavior |
2019 | |
关键词 | Online review Review valence Brand popularity Time effect Product perception Purchase intention |
ISSN号 | 0747-5632 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4751720 |
专题 | 湖南大学 |
作者单位 | 1.b School of Economics and Management, Beihang University, No. 37 Xueyuan Road, Haidian District, Beijing, 100191, China a School of Economics and Management, Beijing JiaotongUniversity, No. 2.Shangyuancun, Haidian District, Beijing, 100044, China 3.School of Business Administration, Hunan University, No 4.Yueshan South Road, Yuelu District, Changsha, 410082, China |
推荐引用方式 GB/T 7714 | Jing Luan,Wei Shan,Ying Wang,et al. How easy-to-process information influences consumers over time: Online review vs. brand popularity[J]. Computers in Human Behavior,2019. |
APA | Jing Luan,Wei Shan,Ying Wang,&Jie Xiao.(2019).How easy-to-process information influences consumers over time: Online review vs. brand popularity.Computers in Human Behavior. |
MLA | Jing Luan,et al."How easy-to-process information influences consumers over time: Online review vs. brand popularity".Computers in Human Behavior (2019). |
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