Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective | |
Carlson, Jamie; Rahman, Mohammad M.; Rosenberger, Philip J., III; Holzmueller, Hartmut H. | |
刊名 | JOURNAL OF MARKETING MANAGEMENT |
2016 | |
卷号 | 32期号:9-10页码:900-925 |
关键词 | Customer experience activity theory perceived value satisfaction event tourism group travel hierarchical model |
DOI | 10.1080/0267257X.2016.1181099 |
URL标识 | 查看原文 |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4713728 |
专题 | 山东大学 |
作者单位 | 1.Univ Newcastle, Newcastle Business Sch, Newcastle, NSW, Australia. 2.Shandong Univ, Sch Management, Jinan, Peo |
推荐引用方式 GB/T 7714 | Carlson, Jamie,Rahman, Mohammad M.,Rosenberger, Philip J., III,et al. Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective[J]. JOURNAL OF MARKETING MANAGEMENT,2016,32(9-10):900-925. |
APA | Carlson, Jamie,Rahman, Mohammad M.,Rosenberger, Philip J., III,&Holzmueller, Hartmut H..(2016).Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective.JOURNAL OF MARKETING MANAGEMENT,32(9-10),900-925. |
MLA | Carlson, Jamie,et al."Understanding communal and individual customer experiences in group-oriented event tourism: an activity theory perspective".JOURNAL OF MARKETING MANAGEMENT 32.9-10(2016):900-925. |
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