How easy-to-process information influences consumers over time: Online review vs. brand popularity | |
Jing Luan; Wei Shan; Ying Wang; Jie Xiao | |
刊名 | Computers in Human Behavior |
2019 | |
卷号 | Vol.97页码:193-201 |
关键词 | Online review Review valence Brand popularity Time effect Product perception Purchase intention |
ISSN号 | 0747-5632 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4609334 |
专题 | 湖南大学 |
作者单位 | 1.b School of Economics and Management, Beihang University, Beijing, China a School of Economics and Management, Beijing Jiaotong University, Beijing, China 2.School of Business Administration, Hunan University, Changsha, China 3.Key Laboratory of Complex System Analysis and Management Decision, Ministry of Education, Beijing, China |
推荐引用方式 GB/T 7714 | Jing Luan,Wei Shan,Ying Wang,et al. How easy-to-process information influences consumers over time: Online review vs. brand popularity[J]. Computers in Human Behavior,2019,Vol.97:193-201. |
APA | Jing Luan,Wei Shan,Ying Wang,&Jie Xiao.(2019).How easy-to-process information influences consumers over time: Online review vs. brand popularity.Computers in Human Behavior,Vol.97,193-201. |
MLA | Jing Luan,et al."How easy-to-process information influences consumers over time: Online review vs. brand popularity".Computers in Human Behavior Vol.97(2019):193-201. |
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