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How easy-to-process information influences consumers over time: Online review vs. brand popularity
Jing Luan; Wei Shan; Ying Wang; Jie Xiao
刊名Computers in Human Behavior
2019
卷号Vol.97页码:193-201
关键词Online review Review valence Brand popularity Time effect Product perception Purchase intention
ISSN号0747-5632
URL标识查看原文
公开日期[db:dc_date_available]
内容类型期刊论文
URI标识http://www.corc.org.cn/handle/1471x/4609334
专题湖南大学
作者单位1.b School of Economics and Management, Beihang University, Beijing, China a School of Economics and Management, Beijing Jiaotong University, Beijing, China
2.School of Business Administration, Hunan University, Changsha, China
3.Key Laboratory of Complex System Analysis and Management Decision, Ministry of Education, Beijing, China
推荐引用方式
GB/T 7714
Jing Luan,Wei Shan,Ying Wang,et al. How easy-to-process information influences consumers over time: Online review vs. brand popularity[J]. Computers in Human Behavior,2019,Vol.97:193-201.
APA Jing Luan,Wei Shan,Ying Wang,&Jie Xiao.(2019).How easy-to-process information influences consumers over time: Online review vs. brand popularity.Computers in Human Behavior,Vol.97,193-201.
MLA Jing Luan,et al."How easy-to-process information influences consumers over time: Online review vs. brand popularity".Computers in Human Behavior Vol.97(2019):193-201.
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