Targeted Advertising in Public Transportation Systems with Quantitative Evaluation | |
Zhang, Dongxiang; Guo, Long; Nie, Liqiang; Shao, Jie; Wu, Sai; Shen, Heng Tao | |
刊名 | ACM TRANSACTIONS ON INFORMATION SYSTEMS
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2017 | |
卷号 | 35期号:3 |
关键词 | Targeted advertising public transportation systems quantitative evaluation probabilistic data model user interest mobility pattern |
DOI | 10.1145/3003725 |
URL标识 | 查看原文 |
公开日期 | [db:dc_date_available] |
内容类型 | 期刊论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/4588947 |
专题 | 山东大学 |
作者单位 | 1.Univ Elect Sci & Technol China, Chengdu, Peoples R China. 2.Natl Univ Singapore, Singapore |
推荐引用方式 GB/T 7714 | Zhang, Dongxiang,Guo, Long,Nie, Liqiang,et al. Targeted Advertising in Public Transportation Systems with Quantitative Evaluation[J]. ACM TRANSACTIONS ON INFORMATION SYSTEMS,2017,35(3). |
APA | Zhang, Dongxiang,Guo, Long,Nie, Liqiang,Shao, Jie,Wu, Sai,&Shen, Heng Tao.(2017).Targeted Advertising in Public Transportation Systems with Quantitative Evaluation.ACM TRANSACTIONS ON INFORMATION SYSTEMS,35(3). |
MLA | Zhang, Dongxiang,et al."Targeted Advertising in Public Transportation Systems with Quantitative Evaluation".ACM TRANSACTIONS ON INFORMATION SYSTEMS 35.3(2017). |
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