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	Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement
	Zhao, Yang; Chen, Yawen; Zhou, Ruoxin; Ci, Yinping
刊名	ONLINE INFORMATION REVIEW
	2019
卷号	43期号:3
关键词	Value co-creation Customer involvement Moderating effect Virtual brand community
ISSN号	1468-4527
DOI	10.1108/OIR-08-2017-0232
URL标识	查看原文
收录类别	SCIE
语种	英语
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/4235440
专题	武汉大学
推荐引用方式 GB/T 7714	Zhao, Yang,Chen, Yawen,Zhou, Ruoxin,et al. Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement[J]. ONLINE INFORMATION REVIEW,2019,43(3).
APA	Zhao, Yang,Chen, Yawen,Zhou, Ruoxin,&Ci, Yinping.(2019).Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement.ONLINE INFORMATION REVIEW,43(3).
MLA	Zhao, Yang,et al."Factors influencing customers' willingness to participate in virtual brand community's value co-creation: The moderating effect of customer involvement".ONLINE INFORMATION REVIEW 43.3(2019).

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