Research on the effect mechanism of customer participation on new product development based on transaction cost theory: A knowledge sharing perspective | |
Rui, Guo; Bo, Wang | |
2007 | |
关键词 | customer participation relational embeddedness knowledge sharing customer knowledge heterogeneity new product development (NPD) performance |
收录类别 | CPCI-SSH |
会议录 | PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON INNOVATION & MANAGEMENT, VOLS I AND II |
语种 | 英语 |
URL标识 | 查看原文 |
内容类型 | 会议论文 |
URI标识 | http://www.corc.org.cn/handle/1471x/3744936 |
专题 | 武汉大学 |
推荐引用方式 GB/T 7714 | Rui, Guo,Bo, Wang. Research on the effect mechanism of customer participation on new product development based on transaction cost theory: A knowledge sharing perspective[C]. 见:. |
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