Impact of shoe clash on product disposal intention of high school students

doi:10.1145/3345035.3345074

CORC > 心理研究所 > 中国科学院心理研究所 > 中国科学院行为科学重点实验室

	Impact of shoe clash on product disposal intention of high school students
	Guo, Rui 1,2; Chen, Yi-Wen1,2 ; Yang, Sha 1,2
	2019
会议日期	July 15, 2019 - July 17, 2019
会议地点	Beijing, China
关键词	Consumers' need for uniqueness - High school students - Identity signaling - Mediating roles - Moderating effect - Product disposition intentions - Uniqueness threat
DOI	10.1145/3345035.3345074
页码	234-238
英文摘要	In order to explore the effect of shoe clash on the disposition intention of high school students and its mechanism, the first study investigated the effect of shoe clash on the disposition intention of high school students' products, the second study investigated the effect of uniqueness threat and consumers' need for uniqueness on the disposition intention of high school students' products. The results show that: The impact of shoe clash on product disposition intentions is significant. The uniqueness threat plays a partial mediating role between shoe clash and product disposition intentions, and the consumers' need for uniqueness plays a moderating effect on the paths of "shoe clash→uniqueness threat" and "shoe clash→product disposition intentions". © 2019 Association for Computing Machinery.
产权排序	1
会议录	ICEME 2019 - 2019 10th International Conference on E-Business, Management and Economics
会议录出版者	Association for Computing Machinery
学科主题	Students
ISBN号	9781450372190
内容类型	会议论文
源URL	[http://ir.psych.ac.cn/handle/311026/30042]
专题	心理研究所_中国科学院行为科学重点实验室
作者单位	1.CAS Key Laboratory of Behavioral Science, Institute of Psychology, Beijing; 100101, China; 2.Department of Psychology, University of Chinese Academy of Sciences, Beijing; 100049, China
推荐引用方式 GB/T 7714	Guo, Rui,Chen, Yi-Wen,Yang, Sha. Impact of shoe clash on product disposal intention of high school students[C]. 见:. Beijing, China. July 15, 2019 - July 17, 2019.