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	Empirical Study on Users' Participation Behavior in SNS Based on Theory of Perceived Risks and Involvement Degree
	Zhang Song1; Chen Hao2; Zheng Daqing3
	2013
关键词	Social Networking Services (SNS) Involvement Perceived risk Trust Participation Empirical Study
页码	424-429
英文摘要	Participation actively is the key to the development of SNS. Based on the theory of perceived risk and involvement, the research model of user's participation behavior in SNS was built. Empirical data was collected from six domestic popular SNS website in China, and analyzed through structural equation model. The results show that trust and higher degree of involvement are contributed to users' participation. Although the influence of perceived risk on users' participation is statistically insignificant, it has the negative correlation with trust. Two types of antecedent factors of involvement degree, that is relational embeddedness and flow experience, have positive effects. Therefore, providing individualization services of relationship maintenance and special entertainment experiences will help encouraging users to involve in SNS. And actively constructing and maintaining trust environment is also the important approach for SNS operators to attract more users to SNS.
会议录出版者	IEEE
会议录出版地	345 E 47TH ST, NEW YORK, NY 10017 USA
语种	英语
WOS研究方向	Computer Science ; Engineering
WOS记录号	WOS:000333959300078
内容类型	会议论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/3412]
专题	上海财经大学
作者单位	1.Qingdao Univ, Int Business Sch, Qingdao 266071, Peoples R China; 2.Dalian Univ Technol, Fac Management & Econ, Dalian, Peoples R China; 3.Shanghai Univ Financ & Econ, IM & Engn Sch, Shanghai, Peoples R China
推荐引用方式 GB/T 7714	Zhang Song,Chen Hao,Zheng Daqing. Empirical Study on Users' Participation Behavior in SNS Based on Theory of Perceived Risks and Involvement Degree[C]. 见:.

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