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	A Study of the Electronic Social Commerce Model as Based on Campus Witkey Networks
	Ye, Qiongwei1,2; Zhang, Qian3; Yang, Nangai2; Luo, Yumei4
	2016
关键词	social commerce campus Witkey Spring MVC Hibernate Freemarker
卷号	49
页码	869-880
英文摘要	Thanks to the popularity of internet plus and the rapid development of social networks, the Witkey model has become an important element of the electronic social commerce that meets the multi-level and multi-dimensional needs of people by a full integration of the O2O model and the SoLoMo model. Through its social service, the Witkey model meets the transactional demands of suppliers and demanders for knowledge, original ideas, and personalized items. However, Witkey generally serves the ordinary customer and is not strong in supporting specific user segments. Campus Witkey networks, on the other hand, are customized online platforms specifically designed for enrolled college students. It is a typical application of the O2O operational model. This thesis constitutes an exposition of the operational and technical model of campus Witkey networks from the theoretical and technological perspective of social commerce. It is also a theoretical extension of the social commerce theory and the strengthening of the important role of social networks in meeting individual needs of people. In this thesis, Spring MVC and Hibernate JavaEE are utilized to construct the platform.
会议录出版者	ATLANTIS PRESS
会议录出版地	29 AVENUE LAVMIERE, PARIS, 75019, FRANCE
语种	英语
WOS研究方向	Computer Science ; Engineering
WOS记录号	WOS:000389360700158
内容类型	会议论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/3016]
专题	上海财经大学
作者单位	1.Tsinghua Univ, Beijing 100081, Peoples R China; 2.Yunnan Univ Finance & Econ, Sch Business, 237 Longquan Rd, Kunming 650221, Yunnan, Peoples R China; 3.Shanghai Univ Finance & Econ, Int Business Adm Sch, Shanghai, Peoples R China; 4.Yunnan Univ, Kunming 650091, Yunnan, Peoples R China
推荐引用方式 GB/T 7714	Ye, Qiongwei,Zhang, Qian,Yang, Nangai,et al. A Study of the Electronic Social Commerce Model as Based on Campus Witkey Networks[C]. 见:.

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