Effects of Consumer-to-Consumer Product Sharing on Distribution Channel

doi:10.1111/poms.12794

CORC > 上海财经大学 > 上海财经大学

	Effects of Consumer-to-Consumer Product Sharing on Distribution Channel
	Tian, Lin 1; Jiang, Baojun 2
刊名	PRODUCTION AND OPERATIONS MANAGEMENT
	2018-02
卷号	27 期号:2 页码:350-367
关键词	collaborative consumption sharing economy peer-to-peer product sharing distribution channel
ISSN号	1059-1478
DOI	10.1111/poms.12794
英文摘要	In recent years, mobile communication technologies and online sharing platforms have made collaborative consumption among consumers a major trend in the economy. Consumers buy many products but end up not fully utilizing them. A product owner's self-use values can differ over time, and in a period of low self-use value, the owner may rent out her product in a product-sharing market. This study develops an analytical framework to study how consumer-to-consumer product sharing affects the distribution channel, where the manufacturer has to build its production capacity beforehand and the retailer sells the product to forward-looking consumers. Our analysis reveals that there exists a threshold for the capacity cost coefficient, above which product sharing will increase the manufacturer's optimal capacity and below which it will reduce the manufacturer's optimal capacity. We find that the sharing market tends to increase the retailer's share of the gross profit margin in the channel. Furthermore, the existence of the sharing market tends to benefit the firms when capacity is relatively costly to build, but it is more likely to increase the retailer's profit than the manufacturer's profit, that is, product sharing can sometimes benefit the downstream retailer at the expense of the upstream manufacturer.
WOS研究方向	Engineering ; Operations Research & Management Science
语种	英语
出版者	WILEY
WOS记录号	WOS:000425034100009
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/2786]
专题	上海财经大学
通讯作者	Jiang, Baojun
作者单位	1.Shanghai Univ Finance & Econ, Sch Int Business Adm, Shanghai 200433, Peoples R China; 2.Washington Univ, Olin Business Sch, St Louis, MO 63130 USA
推荐引用方式 GB/T 7714	Tian, Lin,Jiang, Baojun. Effects of Consumer-to-Consumer Product Sharing on Distribution Channel[J]. PRODUCTION AND OPERATIONS MANAGEMENT,2018,27(2):350-367.
APA	Tian, Lin,&Jiang, Baojun.(2018).Effects of Consumer-to-Consumer Product Sharing on Distribution Channel.PRODUCTION AND OPERATIONS MANAGEMENT,27(2),350-367.
MLA	Tian, Lin,et al."Effects of Consumer-to-Consumer Product Sharing on Distribution Channel".PRODUCTION AND OPERATIONS MANAGEMENT 27.2(2018):350-367.