The profit impact of the transaction-specific assets: a process model of adaptive marketing resources

doi:10.1080/0965254X.2013.876078

CORC > 上海财经大学 > 上海财经大学

	The profit impact of the transaction-specific assets: a process model of adaptive marketing resources
	Li, Shenyu 1; Balasubramanian, Siva 2; Leszczyc, Peter 3
刊名	JOURNAL OF STRATEGIC MARKETING
	2014
卷号	22 期号:4 页码:316-327
关键词	asset specificity resource-based view marketing channel mediation analysis
ISSN号	0965-254X
DOI	10.1080/0965254X.2013.876078
英文摘要	This study proposes and tests a process model of the impact of the retailer's transaction-specific assets (TSA) on the retailer's profit. We found that product and promotional resources transacted across the firm boundary fully mediate the relationship between the retailer's TSA and the retailer's profit. Results support predictions that TSA embody the resource-based elements in a channel setting. Besides, the result shows that product resource is a more important resource that mediates the relationship between TSA and the retailer's profit than the promotion. Managerially, this study identifies the objectives of building up TSA and justifies the profit impact of TSA.
WOS研究方向	Business & Economics
语种	英语
出版者	ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
WOS记录号	WOS:000211065700004
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/1832]
专题	上海财经大学
通讯作者	Li, Shenyu
作者单位	1.Shanghai Univ Finance & Econ, Dept Mkt, Shanghai, Peoples R China; 2.IIT, Dept Mkt, Chicago, IL 60616 USA; 3.Univ Alberta, Dept Mkt, Edmonton, AB, Canada
推荐引用方式 GB/T 7714	Li, Shenyu,Balasubramanian, Siva,Leszczyc, Peter. The profit impact of the transaction-specific assets: a process model of adaptive marketing resources[J]. JOURNAL OF STRATEGIC MARKETING,2014,22(4):316-327.
APA	Li, Shenyu,Balasubramanian, Siva,&Leszczyc, Peter.(2014).The profit impact of the transaction-specific assets: a process model of adaptive marketing resources.JOURNAL OF STRATEGIC MARKETING,22(4),316-327.
MLA	Li, Shenyu,et al."The profit impact of the transaction-specific assets: a process model of adaptive marketing resources".JOURNAL OF STRATEGIC MARKETING 22.4(2014):316-327.