How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach

doi:10.1080/10919392.2015.1058125

CORC > 上海财经大学 > 上海财经大学

	How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach
	Jing, Ranzhe 1; Yu, Yang 2; Lin, Zhangxi 3
刊名	JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE
	2015-07-03
卷号	25 期号:3 页码:316-336
关键词	online group buying sentiment analysis customer satisfaction B2T business customer repurchase intention
ISSN号	1091-9392
DOI	10.1080/10919392.2015.1058125
英文摘要	Nearly one-third of the business-to-team (B2T) websites in China closed down in 2011-the casualties of the intensified competition in the group-buying market. To investigate the critical factors to the survival of online B2T businesses in an overcrowded buyer-side market, we propose a model that links convenience, price, product/service, personalization, and website security/safety to customer satisfaction of B2T websites in light of the related literature. A two-stage approach is applied to validate this model. In Stage I, according to the results of an empirical analysis based on questionnaire responses from 157 B2T website users, we found that convenience and product/service are the top two contributors to the success of B2T business, as measured by customers' repurchase intentions. In Stage II, topic classification and sentiment analysis are applied to 3046 review comments related to 58 B2T websites. The results from the Stage II study confirm the validity of the Stage I results with further evidence to support our arguments.
WOS研究方向	Computer Science
语种	英语
出版者	TAYLOR & FRANCIS INC
WOS记录号	WOS:000359482900004
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/1515]
专题	上海财经大学
通讯作者	Yu, Yang
作者单位	1.Shanghai Univ Finance & Econ, Sch Informat Management & Engn, Shanghai, Peoples R China; 2.Rochester Inst Technol, Saunders Coll Business, Rochester, NY 14623 USA; 3.Texas Tech Univ, Rawls Coll Business Adm, Lubbock, TX 79409 USA
推荐引用方式 GB/T 7714	Jing, Ranzhe,Yu, Yang,Lin, Zhangxi. How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach[J]. JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE,2015,25(3):316-336.
APA	Jing, Ranzhe,Yu, Yang,&Lin, Zhangxi.(2015).How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach.JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE,25(3),316-336.
MLA	Jing, Ranzhe,et al."How Service-Related Factors Affect the Survival of B2T Providers: A Sentiment Analysis Approach".JOURNAL OF ORGANIZATIONAL COMPUTING AND ELECTRONIC COMMERCE 25.3(2015):316-336.