Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets

doi:10.1016/j.indmarman.2018.01.006

CORC > 上海财经大学 > 上海财经大学

	Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets
	Liu, Weiping 1; Atuahene-Gima, Kwaku
刊名	INDUSTRIAL MARKETING MANAGEMENT
	2018-08
卷号	73 页码:7-20
关键词	Dysfunctional competition Product innovation Performance Strategy Market-based assets China
ISSN号	0019-8501
DOI	10.1016/j.indmarman.2018.01.006
英文摘要	Dysfunctional competition (typically involving violation of intellectual property rights) is common in emerging economies, making it difficult for innovators to profit from their innovation activities. Firms operating in emerging economies must choose appropriate strategies to address the idiosyncratic challenges of dysfunctional competition and achieve competitive advantage. The utility of competitive strategies (cost leadership and differentiation) and market-based assets (customer orientation, competitor orientation, and marketing creativity) were assessed for their ability to help an innovating firm deal with dysfunctional competition and improve the returns from innovation. Data from a survey of managers in 282 Chinese high technology companies demonstrates that an emphasis on cost leadership, a customer orientation and creative marketing predicts better product innovation performance in environments with a high level of dysfunctional competition. Differentiation and a competitor orientation were found to be less effective.
WOS研究方向	Business & Economics
语种	英语
出版者	ELSEVIER SCIENCE INC
WOS记录号	WOS:000444360900002
内容类型	期刊论文
源URL	[http://10.2.47.112/handle/2XS4QKH4/552]
专题	上海财经大学
通讯作者	Liu, Weiping
作者单位	1.Shanghai Univ Finance & Econ, Sch Int Business Adm, Dept Management, 777 Guoding Rd, Shanghai, Peoples R China; 2.NIBS, Accra, Ghana
推荐引用方式 GB/T 7714	Liu, Weiping,Atuahene-Gima, Kwaku. Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets[J]. INDUSTRIAL MARKETING MANAGEMENT,2018,73:7-20.
APA	Liu, Weiping,&Atuahene-Gima, Kwaku.(2018).Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets.INDUSTRIAL MARKETING MANAGEMENT,73,7-20.
MLA	Liu, Weiping,et al."Enhancing product innovation performance in a dysfunctional competitive environment: The roles of competitive strategies and market-based assets".INDUSTRIAL MARKETING MANAGEMENT 73(2018):7-20.