QQ客服 官方微博 反馈留言

	We know what you want to buy: A demographic-based system for product recommendation on microblogs
	Zhao, Xin Wayne ; Guo, Yanwei ; He, Yulan ; Jiang, Han ; Wu, Yuexin ; Li, Xiaoming
	2014
英文摘要	Product recommender systems are often deployed by e-commerce websites to improve user experience and increase sales. However, recommendation is limited by the product information hosted in those e-commerce sites and is only triggered when users are performing e-commerce activities. In this paper, we develop a novel product recommender system called METIS, a MErchanT Intelligence recommender System, which detects users' purchase intents from their microblogs in near real-time and makes product recommendation based on matching the users' demographic information extracted from their public profiles with product demographics learned from microblogs and online reviews. METIS distinguishes itself from traditional product recommender systems in the following aspects: 1) METIS was developed based on a microblogging service platform. As such, it is not limited by the information available in any specific e-commerce website. In addition, METIS is able to track users' purchase intents in near real-time and make recommendations accordingly. 2) In METIS, product recommendation is framed as a learning to rank problem. Users' characteristics extracted from their public profiles in microblogs and products' demographics learned from both online product reviews and microblogs are fed into learning to rank algorithms for product recommendation. We have evaluated our system in a large dataset crawled from Sina Weibo. The experimental results have verified the feasibility and effectiveness of our system. We have also made a demo version of our system publicly available and have implemented a live system which allows registered users to receive recommendations in real time. ? 2014 ACM.; EI; 0
语种	英语
DOI标识	10.1145/2623330.2623351
内容类型	其他
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/412548]
专题	信息科学技术学院
推荐引用方式 GB/T 7714	Zhao, Xin Wayne,Guo, Yanwei,He, Yulan,et al. We know what you want to buy: A demographic-based system for product recommendation on microblogs. 2014-01-01.

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。