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	Serial position effects of clicking behavior on result pages returned by search engines
	Wu, Mingda ; Jiang, Shan ; Zhang, Yan
	2012
英文摘要	Under the joint influence of the presentation of search results and users' browsing and clicking habits, the click probability distribution does not merely obey a monotonic decreasing Zipf function. In this paper, we present evidence that the click behavior on the entries of search engines' result pages is influenced by Serial Position Effect, which is independent of how these entries are ordered, and introduce a new function to characterize the click probability distribution. ? 2012 ACM.; EI; 0
语种	英语
DOI标识	10.1145/2396761.2398654
内容类型	其他
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/407254]
专题	信息科学技术学院
推荐引用方式 GB/T 7714	Wu, Mingda,Jiang, Shan,Zhang, Yan. Serial position effects of clicking behavior on result pages returned by search engines. 2012-01-01.

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