When do people feel more risk? The effect of ambiguity tolerance and   message source on purchasing intention of earthquake insurance

doi:10.1080/13669877.2012.686051

CORC > 北京大学 > 心理与认知科学学院

	When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance
	Zhu, Dongqing ; Xie, Xiaofei ; Xie, Jiaqiu
刊名	journal of risk research
	2012
关键词	publicity word-of-mouth ambiguity tolerance heuristic systematic model risk perception earthquake insurance SELF-EFFICACY PERCEPTION PREPAREDNESS INTOLERANCE ATTITUDES OTHERS HAZARD
DOI	10.1080/13669877.2012.686051
英文摘要	The present study explored the impact of message source and ambiguity tolerance (AT) on risk perception and purchasing intention of earthquake insurance. Two months after Wenchuan earthquake, adult residents exposed to seismic hazard (n = 108) were first asked to finish the AT scale and five items of risk perception. After being provided with a risk message from 'news media' (publicity) or 'peers' (word-of-mouth), they were instructed to report their intention to purchase the seismic insurance. All sociodemographic data were also collected. Results indicated an interaction of message source and AT on intention of buying earthquake insurance with risk perception as a mediator. Specifically, people with higher AT felt more risk and were more willing to buy earthquake insurance when the risk message is from publicity than that from word-of-mouth; while people with lower AT demonstrated nearly the same risk perception and intention of buying insurance under both types of information conditions. The results were interpreted in relation to heuristic systematic model of persuasion, and were discussed in terms of theoretical and practical implications.; http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000308444700005&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=8e1609b174ce4e31116a60747a720701 ; Social Sciences, Interdisciplinary; EI; SSCI; 1; ARTICLE; 8; 951-965; 15
语种	英语
内容类型	期刊论文
源URL	[http://ir.pku.edu.cn/handle/20.500.11897/323638]
专题	心理与认知科学学院
推荐引用方式 GB/T 7714	Zhu, Dongqing,Xie, Xiaofei,Xie, Jiaqiu. When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance[J]. journal of risk research,2012.
APA	Zhu, Dongqing,Xie, Xiaofei,&Xie, Jiaqiu.(2012).When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance.journal of risk research.
MLA	Zhu, Dongqing,et al."When do people feel more risk? The effect of ambiguity tolerance and message source on purchasing intention of earthquake insurance".journal of risk research (2012).