| The Effectiveness of Defensive Responses after Scandals: Comparison between PRNP and VRNP | |
| 顾浩东[1]; Ashish Sinha[2] | |
| 2015 | |
| 会议名称 | ANZMAC 2015 |
| 会议日期 | 2015-11-30 |
| 关键词 | Negative Publicity Attributions Brand Equity |
| 页码 | 183-190 |
| URL标识 | 查看原文 |
| 内容类型 | 会议论文 |
| URI标识 | http://www.corc.org.cn/handle/1471x/2239844 |
| 专题 | 上海大学 |
| 推荐引用方式 GB/T 7714 | 顾浩东[1],Ashish Sinha[2]. The Effectiveness of Defensive Responses after Scandals: Comparison between PRNP and VRNP[C]. 见:ANZMAC 2015. 2015-11-30. |
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