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	Study on The Maintenance of Brand Asset after A Food Safety Scandal of Industry Hidden Rules - Based on CSR
	Li Wenjie; Yu Weiping
刊名	PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION
	2017
页码	1262-1277
关键词	Food safety scandal Industry hidden rules Brand asset CSR
ISSN号	2357-190X
URL标识	查看原文
内容类型	期刊论文
URI标识	http://www.corc.org.cn/handle/1471x/1844735
专题	四川大学
作者单位	Sichuan Univ, Business Sch, Chengdu, Sichuan, Peoples R China
推荐引用方式 GB/T 7714	Li Wenjie,Yu Weiping. Study on The Maintenance of Brand Asset after A Food Safety Scandal of Industry Hidden Rules - Based on CSR[J]. PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION,2017:1262-1277.
APA	Li Wenjie,&Yu Weiping.(2017).Study on The Maintenance of Brand Asset after A Food Safety Scandal of Industry Hidden Rules - Based on CSR.PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION,1262-1277.
MLA	Li Wenjie,et al."Study on The Maintenance of Brand Asset after A Food Safety Scandal of Industry Hidden Rules - Based on CSR".PROCEEDINGS OF 2017 CHINA MARKETING INTERNATIONAL CONFERENCE: MARKETING STRATEGY IN THE SHARING ECONOMY: LOCALIZATION AND GLOBALIZATION (2017):1262-1277.

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