With fast development of information engineering and social network, people's locations can be conveniently sensed by spatial technology, such as global positioning systems (GPS), base stations, Wi-Fi access points and even from the appearances of the photos they have taken. The social networks and the online shopping platforms have been gathering billions of users, who share a large amount of images taken in places they live in and visit. We can leverage the social networks to express our opinions about the services and places of interest (POIs). The interactions among users, and user and POIs or services generate big social media data, which have rich information for user, location, and service cognition. Many real-time network applications rely heavily on the accurate social users' locations. How to sense the locations from multisource social media data is very important and challenging. Thus, in this paper, we give a systematic review of the works that combine social media and spatial technology for POI cognition and image localization.