This study examined the differences between pragmatic and hedonic users for their experience changing over time. Two questions were probed in this study. We first compared two user experience changing patterns (i.e., how the quality of users’ experience develops over time) between pragmatic and hedonic users in 4 weeks usage. Then, we studied how each phrase in the user experience changing patterns contributed to the overall perceived quality of products. Our results found that: (1) user experience changing patterns of Chinese users (Orientation and Identification) were different from western users (Orientation, Identification, and Incorporation); (2) user experience changing patterns were different between pragmatic (Orientation, Incorporation, and Identification) and hedonic users (Exploration and Identification); (3) changes on deciding factors to the overall products perceptions was derived by phrase transitions: utility and identification influenced long-term product perceptions by pragmatic users, while personal needs satisfaction influenced long-term product perceptions by hedonic users. © Springer International Publishing Switzerland 2016.