QQ客服 官方微博 反馈留言

	国内外广告与价值观研究综述; Literature review on advertising and cultural value at home and overseas
	林升梁
	2010
关键词	广告 价值观 综述 Advertising Values Literature review
英文摘要	本文对国内外广告与价值观进行综述,结果表明:首先,在研究内容上,理论分析的文章居多,综合各种媒介的立体研究很少;其次,在研究方法上,横向研究较多,纵向研究不多,大部分为内容分析法;此外,硕士论文主要是非新闻传播类学者所写,博士论文层次上的研究尚未展开。总体上看,广告与价值观研究处于浅层状态,急需吸引更多传播学者的参与。; This paper processes literature review on advertising and cultural value at home and abroad.Some conclusions are explored as follows:first,articles of theoretical analysis occcupy major part of the whole research papers and researches about integrated media are found to be minor part of it;secondly,historical researches have much less than lateral ones that the former singly adopted content analysis;finally,master degree thesis were written by scholars who do not major in journalism and researches of doctoral level are not carried out yet.
语种	zh_CN
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/121961]
专题	新闻传播－已发表论文
推荐引用方式 GB/T 7714	林升梁. 国内外广告与价值观研究综述, Literature review on advertising and cultural value at home and overseas[J],2010.
APA	林升梁.(2010).国内外广告与价值观研究综述..
MLA	林升梁."国内外广告与价值观研究综述".(2010).

个性服务

查看访问统计

相关权益政策

暂无数据

收藏/分享

除非特别说明，本系统中所有内容都受版权保护，并保留所有权利。