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	Digital products pricing in network expansion-based on network economic theory
	Zhang, Qing Yuan ; Zhang, Fu Jlin ; Zhang QY(张清源)
	2013
关键词	Consumer behavior Cost benefit analysis Costs Group theory Manufacture Profitability
英文摘要	Conference Name:4th International Conference on Manufacturing Science and Engineering, ICMSE 2013. Conference Address: Dalian, China. Time:March 30, 2013 - March 31, 2013.; One of the characteristics of the network economy is the emergence of digital products. Digital products, the core of the network products, the pricing issue has drawn increasing attention. Precisely because of the network externalities demand-side economies of scale, positive feedback and increasing marginal returns and other features of the network economy, as well as the characteristics of high initial investment costs and low marginal costs of the digital products, digital products cannot be simply priced by traditional economic pricing method. Monopolist does not like the traditional monopolist which limits production and raises prices to earn high profits. Of course, the manufacturers will not simply rely on the demand and supply in accordance with the marginal revenue and marginal cost pricing. Therefore, based on the characteristics of the digital products itself, cost of production, network market environment and the characteristics of the analysis of the consumers' behaviors, proceeding from the point of view of the network expansion, then the theory of groups pricing based pricing strategy is put forward. ? (2013) Trans Tech Publications, Switzerland.
语种	英语
出处	http://dx.doi.org/10.4028/www.scientific.net/AMR.694-697.3600
出版者	Trans Tech Publications Ltd
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/85615]
专题	经济学院－会议论文
推荐引用方式 GB/T 7714	Zhang, Qing Yuan,Zhang, Fu Jlin,Zhang QY. Digital products pricing in network expansion-based on network economic theory. 2013-01-01.

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