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	The service policy of the retailer in dual channel
	Zhang, Cun-Lu ; Li, Bin ; Zhang CL(张存禄)
	2014
关键词	Manufacture Profitability Supply chains
英文摘要	Conference Name:11th International Conference on Service Systems and Service Management, ICSSSM 2014. Conference Address: Beijing, China. Time:June 25, 2014 - June 27, 2014.; Beijing Jiaotong University; IEEE SMC; The Chinese University of Hong Kong; Tsinghua University; We consider a dual channel supply chain in which a manufacturer sells a single product to end-users through a traditional retail channel and a manufacturer-owned direct online channel. This paper analyzes the profits and the demands of the manufacturer and retailer in three service policies of the retailer using Stackelberg game. Combined with the numerical example, the results show that: The profits and demands of both sides increase in all the policies with the spillover effect of price on demand increase; The retailer will profit most and get largest market demand from providing ex post service, which means that the retailer may voluntarily becomes the Stackelberg follower for higher profit; Providing ex ante service doesn't benefit the retailer a lot. ? 2014 IEEE.
语种	英语
出处	http://dx.doi.org/10.1109/ICSSSM.2014.6874035
出版者	IEEE Computer Society
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/85258]
专题	管理学院－会议论文
推荐引用方式 GB/T 7714	Zhang, Cun-Lu,Li, Bin,Zhang CL. The service policy of the retailer in dual channel. 2014-01-01.

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