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	Effects of strategic customer behavior on imitative innovation supply chain performance
	Yang, Guangyong ; Ji, Guojun ; Yang GY(杨光勇) ; Ji GJ(计国君)
	2012
关键词	Commerce Costs Industry Profitability Sales Supply chains
英文摘要	Conference Name:2012 9th International Conference on Service Systems and Service Management, ICSSSM'12. Conference Address: Shanghai, China. Time:July 2, 2012 - July 4, 2012.; IEEE SMC; Tongji University; Tsinghua University; Natural Science Foundation of China (NSFC); Compare to original innovation, imitative innovation has been efficient product introduction strategy for entrant firm because of higher success, more customer requirement satisfied and lower investment. Entrant firm introduces quality improvement product through imitating and improving incumbent firm's product, that is, original product. Quality improvement products induce customers to strategic waiting to obtaining more consumer's surplus by inter-temporal rationally choose purchase timing and product type, in which in turn enhance value of imitative innovation. We study entrant firm choose common marketing channels. In this channel, entrant firm and incumbent firm constitute supplier competition supply chain. Our conclusions show that when quality price ratio of quality improvement product is higher than original product, under low production cost cases, all strategic customers transfer to buy quality improvement product, imitative innovation supply chain expected profits significantly higher than original supply chain profits; Under high production cost cases, proportion of strategic customers delayed purchase also depends on market potential and ability to quality improvement. Finally, Market potential and quality improvement ability have opposite influence on imitative innovation supply chain and same influence on original supply chain, but whether imitative innovation supply chain expected profits is higher than original supply chain profits also depend on market potential as well as ability to quality improvement. 漏 2012 IEEE.
语种	英语
出处	http://dx.doi.org/10.1109/ICSSSM.2012.6252350
出版者	IEEE Computer Society
内容类型	其他
源URL	[http://dspace.xmu.edu.cn/handle/2288/85237]
专题	管理学院－会议论文
推荐引用方式 GB/T 7714	Yang, Guangyong,Ji, Guojun,Yang GY,et al. Effects of strategic customer behavior on imitative innovation supply chain performance. 2012-01-01.

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