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	中国本土消费者的面子意识与消费行为研究述评; A Literature Review of Face Consciousness and Local Consumer Behavior in China
	郭晓琳 ; 林德荣
	2015-11-13
关键词	面子 面子来源 面子消费动机 面子消费行为 face origin of face motivation of face consumption face consumption behavior
英文摘要	面子是千百年来中国人最重视的文化价值观之一。当下有关面子与消费的研究逐渐兴起,被作为本土消费者行为研究的一个有力的切入点。面子作为一种符号资本,其在消费社会中的重要性不言而喻。对中国消费者面子与消费行为的研究,有助于发现和理解当下中国消费者的消费认同特征和消费追求的符号意涵。本文对消费者的面子做出了释义,以“心理—行为“思路从消费者的面子来源和认知、面子消费的动机和决策、面子对消费行为的影响三个方面总结了研究现状,并指出了现有研究的局限。在未来的研究中,消费者面子的内涵、面子的形成机制、面子与文化消费行为的关系值得深入探讨。; Face(mianzi)has been one of the most important cultural values in China for thousands of years.The study of face and consumption rises gradually in recent years,which is regarded as a point of penetration to reveal local consumer behavior research.As a kind of symbolic capital,it goes without saying that face is also significant in the consumption society.The study of face and Chinese consumer behavior is beneficial to the discovery and understanding of contemporary consumer identity characteristics and symbolic meanings of consumption pursuit.This paper gives a definition of the Chinese concept of face and overviews the research status through three aspects,namely origin and cognition of face consciousness,face consumption motivations and decisions,the influence of face on consumer behavior,from the perspective of psychology-behavior route.Then it points out current research shortcomings.As for future research,the connotation of consumers' face,the formation mechanisms of face consciousness,the relationship between face and cultural consumption behavior are worthy of in-depth discussion.
语种	zh_CN
内容类型	期刊论文
源URL	[http://dspace.xmu.edu.cn/handle/2288/103423]
专题	管理学院－已发表论文
推荐引用方式 GB/T 7714	郭晓琳,林德荣. 中国本土消费者的面子意识与消费行为研究述评, A Literature Review of Face Consciousness and Local Consumer Behavior in China[J],2015.
APA	郭晓琳,&林德荣.(2015).中国本土消费者的面子意识与消费行为研究述评..
MLA	郭晓琳,et al."中国本土消费者的面子意识与消费行为研究述评".(2015).

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